I'm so excited about this collection, and have really been pouring my heart and soul into it. If you have been following my instagram you have probably seen a few snapshots of what I have been working on, but in case you haven't, then consider this your first look. Just playing around with ideas right now for the cover of my collection book. Right now I'm thinking of a sepia detail shot of one of the finished outfits. The picture right now is just for the mockup, but I am imagining the models hand laying casually in the pants pocket with the shirt and jacket slouched up around it - really relaxed and allowing the viewer to see the garments up close. Something like what Helmut Lang used to do in his advertisements.
The most important thing I think though is going to be the font choices. I've been obsessed with baskerville for the past two years (following 5 very dedicated years to helvetica [I still love you helvetica, its just my once burning passion for you has been reduced to a flickering pile of embers]). I think baskerville is the perfect font for my logo and headers because it has the clean lines that I love about helvetica, but with a slight hint of romance and nostalgia from the serifs - without being stodgy and stale like times new roman. Veranda compliments it very well, and provides good readability so I will probably be using that for the body font.
We have to use our name for the collection because when we are showing off this collection to potential employers it is important that they can see our name and know who we are. My previous institution encouraged me to use a made up name for the brand, but I have to say it is much more rewarding to use my actual name for this. With my name on the collection, it really pushes me to create something that I am truly proud of, and I have to say right now that I really am. We are reaching the halfway point soon, and things are really starting to come together. I'll try to update this blog a bit more often and let everyone know what I have been up to since I've been rather quiet since moving to not so sunny Italy.
